Google Analytics – It Is Not About The Numbers – It Is All About The Information!

While talking to a potential customer, I was granted access to their analytics data. The idea was to take a look at this customer’s current situation in order to analyze it, set directions and potential goals with regards to their online presence.

The first challenge was not to spend too much time and effort as it was only an initial observation. Analyzing analytics data for the first time can take a long while and mainly if you don’t know what you are looking for. Therefore, I decided to look at the main elements: visitors, top content, top landing pages, sources and geographical trends (as this company is global but with special emphasis on the US and UK market, it seemed important).

And then it started to get interesting:

The numbers showed that their site is getting more than 40% of direct traffic, about the same ... Read the rest of this article >>